Thrill Sports, With Properties Including Power Slap, Street League Skateboarding and Nitro Circus, Signs with Independent Artist Group for Worldwide Television and Media Rights Representation, Branding and Global Touring

LOS ANGELES, CA; LAS VEGAS, NV — Thrill Sports, Dana White’s category-defining sports and entertainment company, has signed with Independent Artist Group (IAG) for worldwide television and media rights, brand partnerships and global touring representation.

Thrill Sports is rapidly transforming the future of sports and entertainment through an expanding portfolio of adrenaline-fueled live sporting event properties with explosive social media and digital engagement and an always-on event and content strategy. The innovative platform encompasses Power Slap, one of the fastest-growing sports properties in the world, driving high-impact engagement amongst next-generation digitally-connected audiences; Street League Skateboarding (SLS), the world’s premier professional skateboarding league that is home to the sport’s top athletes and leads the professional skateboarding industry with an annual global tour of events spanning five continents; and Nitro Circus, the globally-recognized action sports brand showcasing the best extreme sports athletes in spectacular live arena and stadium events and viral stunts. Also included in the portfolio is Thrill Sports Productions, its in-house production company focused on projects in the sports and entertainment space, which launched in 2025 with RAM: Race for the Seat, the critically acclaimed competition series focused on RAM’s reentry into NASCAR.

Thrill Sports reunites longtime partners Dana White, Fiume Capital, and Craig Piligian to drive the future of sports entertainment for the next generation built for today’s media landscape. The formidable team has a track record of identifying and scaling sports properties with global reach, cultural relevance, and strong fan engagement.

At present, Thrill Sports collectively has generated over 80 million followers across social media channels, 20+ billion annual impressions and 50+ billion lifetime video views through premium live events, original programming, and some of the strongest digital engagement in sports content. The company’s properties have been particularly successful in reaching the highly coveted and elusive 18-to-34 demographic, making Thrill Sports one of the most attractive action sports content portfolios for broadcasters, streaming services, brands and international media partners.

As Thrill Sports continues its rapid global expansion, IAG will advise the sports content powerhouse on strategic broadcast, cable, streaming, FAST and international distribution opportunities, strategic brand partnerships and innovative live event touring. IAG has extensive expertise in building international events, working with such current artist tours as Metallica, Rush, 50 Cent, Mary J Blige, Ne-Yo, The Strokes, Def Leppard, Smashing Pumpkins, Limp Bizkit, Motley Crue, Sleep Token, and Ghost. The agency also conceived and executed the record-breaking 10-year Billy Joel residency at Madison Square Garden.

“Thrill Sports is a collection of premium event-driven sports properties that combine world-class live competition with extraordinary digital engagement and tremendous sponsorship opportunities,” said Jim Osborne, Chief Executive Officer, and Kyle Loftus, President, of Independent Artist Group. “As demand for live sports programming continues to accelerate, these brands are uniquely positioned for significant success and continued growth across television, streaming and live events. We are excited to help maximize those opportunities worldwide, both through media partnerships and by bringing Thrill Sports events to leading venues around the globe.”

“We’re excited for the future of Thrill Sports – our brands are growing significantly, our live events are one-of-a-kind and our connection to the next generation of young global fans is undeniable,” said Frank Lamicella, Chief Executive Officer of Thrill Sports. “With IAG by our side, we have a strong like-minded advocate that sees what we see, and that will continue to build success with us.”

Thrill Sports’ combination of global live events, digital-first content and year-round programming positions the company for continued growth across domestic and international markets.

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